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Toujours AOL
It's the customer, stupid.
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Counting eyeballs as a valuation metric may be discredited,
but those eyeballs count more than ever.
Eyeballs are connected to a lot of wet squishy stuff wrapped around
desires, gratification, and a wallet.
AOL has always had them, Microsoft wants more of them.
No more cerebral talk about "information at your fingertips".
A two-horse race? Likely.
Still, Yahoo, the slightly tarnished dot-com darling who
always understood it's about the people and not the technology,
deserves a nod for the community it has built.
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AOL.com
by Kara Swisher
Times Books, 09/1999
ISBN: 0812931912
Subtitled "How Steve Case beat Bill Gates, nailed the netheads and made
millions in the war for the web". AOL showed early on its propensity for
standing up to Microsoft and succeeding.
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AOL BY GEORGE! The Inside Story of America Online
by George Thornally
Urly Media, 09/1999
ISBN: 0967541107
A human view from the trenches from the days when AOL
was many online communities and volunteers, and conversations
in the wilds of cyberspace.
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It's a Wired Wired World: Business the AOL Way
by David Stauffer
Capstone Pub, 02/2001
ISBN: 1841120901
You know you've really made it when they write books
giving the ten secrets to your business success.
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Do You? Business the Yahoo! Way - Secrets of the World's Most Popular Internet Company
by Bob Smith, Anthony Vlamis
Capstone Pub, 02/2001
ISBN: 1841121118
De rigueur collation, a day late and a dollars short by the time it was
published.
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How to Do Everything with Yahoo!
by Alan R. Neibauer
McGraw-Hill Professional Publishing, 06/2000
ISBN: 0072125616
You don't need this if you use Yahoo but if you want to
explore while sitting in the bathtub this has all the information
and is safer.
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In the Dust
The old competitors
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These guys were part of the cast at the trial, and often there
was no love for Microsoft lost.
Tossed around by the
tsunami in the New Economy pool, they are players in the noise
where Microsoft is concerned.
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IBM Redux: Lou Gerstner and the Business Turnaround of the Decade
by Doug Garr
HarperCollins, 09/2000
ISBN: 0887309445
Turned around in the 90s and still turning, steering a course
focused on business services instead of pure iron.
Next step: the computer power grid.
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High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems
by Karen Southwick
John Wiley & Sons, 08/1999
ISBN: 0471297135
Once a new economy darling essential to the plumbing
of all those fabulous dot-com darlings.
But making hardware is so passé, da-hrling.
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e-Business or Out of Business: Oracle's Roadmap for Profiting in the New Economy
by Mark Barrenechea
McGraw-Hill Professional Publishing, 01/2001
ISBN: 0071373365
Larry blew out his top managers to personally drive Oracle towards
the big e in the sky. For a shining moment Larry's stake
in his company was worth more
than Bill's in Microsoft, but ah, the fickle market winds do blow...
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The Proving Ground: The Inside Story of the 1998 Sydney to Hobart Race
by G. Bruce Knecht
Little Brown & Company, 06/2001
ISBN: 0316499552
Larry's boat came in first in this dramatic, disastrous race amidst
hurricane force winds and treacherous seas.
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