PRESS RELEASE . . . PRESS RELEASE . . . PRESS RELEASE . . . PRESS RELEASE
CYBERMALLS(tm) CYBERSPLAT
Cybersplat, noun. 1. the sound which emanates from a major accident on the information superhighway. 2. the remains of an entity which has been involved in a significant information superhighway accident. 3. the polite term for superhighway roadkill.
May 10, 1995
CyberMalls(tm) Corporation announced that a recent decision to favor its ethical values over its own business success has led to the possibility of becoming an information superhighway casualty. CyberMalls(tm) is an Internet Presence Provider (IPP), a company who manages a World Wide Web site used by companies desiring to promote themselves via electronic marketing. According to majority owner Jeffrey C. Frost, CyberMalls(tm), currently supporting over 70 businesses, is in danger of creating a resounding Cybersplat. On Friday May 12, the doors will close and all employees will be laid off.
According to Frost, CyberMalls(tm) is seeking a significant infusion of capital. Frost stated that the conflict between ethics and business objectives is an accurate if simplistic means to describe an anguished decision making process which the owners of CyberMalls(tm) faced. "Ultimately we decided to not accept further customer monies unless we could obtain the investment capital needed to lift our Internet sites to a whole new plateau of capability. The truth is that our 18 months in the trenches has taught us just how difficult it will be for companies to benefit from utilizing the Internet for electronic marketing. We created solid first generation malls better than all but a few alternative sites (Time Magazine, Success Magazine, Gelormine's The Internet Marketing Black Book and others have chosen us as an example of what is being done right). In spite of our pride of accomplishment we now know that our very robust, very specific model of what it will take to generate future success for our client companies requires a much increased level of investment from both ourselves and our customers. We could not encourage our client companies to invest further sums under the status quo. We decided CyberMalls(tm) would be as good as or better than any site in the world or we would be prepared to close. Without the needed influx of investment capital, we will have put ourselves out of business by this choice."
"Cybersplat is never pretty" continued Frost, "but you will be seeing a lot of it. We hope not to become a notable smudge on the proverbial information superhighway, but effective immediately we are suspending all activities and have laid off all employees until our status is resolved. Our sites at URL: http://www.cybermalls.com remain open as of today."
Frost, who notes that his mismanagement contributed to the crisis, is exploring a book contract (working title: CyberSuccess/CyberDistress - Internet Based Electronic Commerce) detailing the lessons learned participating in the electronic marketing efforts of the 70 plus client firms. Says Frost, "if we can not continue to propel the efforts of these companies directly, perhaps we can spread our knowledge by sharing the details of our extensive electronic marketing models. From our experience, not many people have seen the light yet,"; he added.
For further information contact Jeffrey C. Frost at 802-655-7611 or jfrost@cybermalls.com. Alternate contact points will be 802- 860-7583 and HSVG34A@prodigy.com.